The Cubs Club--New! Improved! And Profitable as Hell!!!

"Cubs Club is the online fan club for die-hard Cubs fans. Members
receive many exclusive benefits such as a subscription to 2009 MLB.com
Gameday Audio, ticket opportunities, special merchandise offers and
much more. New for 2009: Be sure to check out this year's two new levels of membership."

--Cubs.com

 

You don't have to check out the two new levels of Cubs Club membership; Ed Sherman, posting on his blog for Crain's Chicago Business, has checked them out for you:


For a fee of $249, the Cubs Club Marquee level gives the member a
chance to purchase up to 12 tickets in a special Marquee level pre-sale.


For $129, the Cubs Club Ivy Membership levels allow fans to purchase up to four seats in a special Ivy pre-sale. 


Do
you think there might be a few fans who will sign up for the first
crack at tickets for the White Sox and St. Louis games? It sure beats
freezing your tail off or paying premium prices for a ticket broker.

Of course, it just might be that some of those new Marquee and Ivy members of the Cubs Club will be amateur ticket speculators and professional ticket brokers, right? Well, no matter, says Matthew Wszolek, the Cubs' Director of Sales and Promotions.

"We're aware that possibility exists, but we truly feel this is
something that Cubs fans desire, and it's an opportunity we want to
provide," Mr. Wszolek said.

According to Wszolek, the Cubs are going to cap the number of Marquee and Ivy members of the Cubs Club at somewhere between 4,000 and 5,000--which should be good for additional revenue to the Cubs of somewhere between $520,000 and $1.25 million.

I presume the team's supply of Cubs Club membership cards and stickers, which have been and remain part of the Standard Cubs Club membership ($19.95), is virtually limitless.

 

Comments

a scalper tariff. neat. ...or a sam's club/cosco for scalpers...whatever...

I like the phrase 'gives a chance'. Does that mean you'll certainly get those tickets or that you will be in some lottery for 400 tickets with 4000 other members?

Club collects additional fees to give fans the chance to buy tickets at face value. Profit for the club, but just as important, drives up prices in the secondary market without having to raise face value at all.

If there were as much ingenuity applied to running the team on the field, the 100-year drought would have ended a long time ago. The Cubbies have come a long way since their promotional creativity consisted of Ladies Day and not much else.

mmmmmm Ladies day

I believe they got this idea from the Red Sox and their membership for Red Sox nation. With old small ballparks you need to be creative.

The Cubs have come a long way. When I was growing up, Wrigley (P.K. -- not William) GAVE season passes to the grandstands to each and every high school area baseball player.

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