Save the Wrigley Name from Those Corporate Jackals, Sort Of
When NASCAR's Robby Gordon runs at the Chicagoland Speedway this weekend, the hood of his car will bear the Web address, SaveOurName.com. The site is a collection point for signatures from Cub fans who want to send a "message to the (Cubs')
owners: Don’t sell the name. It’s wrong. It’s selfish. And we won’t
stand for it."
By "we," the site's operator presumably means tradition-loving Cubs fans...and everyone at Deerfield,Illinois-based Jim Beam Brands Co., who created the site as part of an ad campaign.
If the Cubs were just now getting around to installing lights, I imagine Chicagoans United for Baseball in the Sunshine would be underwritten by Coppertone.
Grassroots movements just ain't what they used to be.