Wrigley Field: Less Affordable Than Ever
According to a study by Team Marketing Report, the Cubs have the highest average ticket price in baseball just ahead of the Boston Red Sox ($52.56 vs $52.32) with the New York Yankees third at $51.83 and the White Sox fourth at $38.65 (I guess shirtless fan attack insurance is expensive). The average ticket price in baseball is $26.79. The Cubs are second in Fan Cost Index (the price of taking a family of four to a game) to the Red Sox ($329.74 vs. $334.71). The Cubs also raised ticket prices by 10.1%, the second highest increase in baseball behind the Twins and their new stadium. The bulk of that increase being due to the addition of 12 platinum games to their tier-pricing schedule. There is no economic crisis for Cubs fans apparently.
While this is unfortunate news for anyone trying to raise their kids as Cubs fans, I don't think it's a coincidence that Boston and the Cubs lead the pack. Two of the more popular teams that play in old stadiums with limited capacity and amenities. Say what you will about the Cubs whoring out Wrigley with things like the Toyota sign, but it's a drop in the bucket to what most stadiums do, especially with their fancy jumbotrons. The economic laws of supply and demand certainly contribute, the Cubs can charge so much because people will pay so much and the cycle continues. Nonetheless, when going to a baseball game takes as much planning and budgeting as a family vacation, it's a sad reality that kids will be limited to their exposure to Wrigley Field as they grow up. Of course, with the typical crowd that seems to now take in a Cubs game, that might not be so bad.
PS - Thanks to Rob Richardson in the comments for the link, but Rob Neyer has his take on this article and explains the Fan Cost Index which includes: 2 adult tickets, 2 kids tickets, 4 soft drinks, 2 beers, 4 hot dogs, 2 programs, Parking and 2 Adult-size caps. So yeah, that's an insanely bogus little metric they've invented.
- Wrigley Field rooftops have gone insanely upscale. The Ivy League Baseball club has converted an entire apartment to a 5-level skybox. (H/t to Hire Jim Essian).
- Boston Globe has put together a real neat interactive graph showing how teams have done in various categories over their history. For example, 78% of playoff teams have been above the league average in on-base percentage, but only 56% above the league average in stolen bases. They have 10 stat categories you can break down by each of the 30 teams as well as playoff teams and World Series winners. It would be nice if they had a sliding scale for years though as right now the average numbers it spits out are for all-time. Here are the Cubs numbers:
- 58% of the time they've hit more Home Runs per game than the average (not sure if that's MLB or NL average, probably MLB which is another issue).
- 39% of the time they've scored more Runs than the average
- 37% of the time they've had a higher On-Base Percentage than the average
- 41% of the time they've Stolen more Bases than the average
- 45% of the time they've had a higher Defensive Efficiency than the average (much better the last decade though)
- 63% of the time they've had a higher UZR than the average (since 2002)
- 66% of the time they've Struck more batters out than the average (2003 seems to be missing oddly)
- 57% of the time they've had a lower ERA than the average (quite good since 2001)
- 59% of the time they've had a lower WHIP than the average
- 77% of the time they've had a higher Payroll than the average (since 1988)
- Congrats to The View From the Bleachers on being selected as part of Rob Neyer's Sweet Spot Network.
- Lineup for the Cubs looks the same as yesterday with Ryan Dempster making the start. Jair Jurrkens (see what I did there?) goes for the Braves with the same lineup as Opening Day as well.
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Comments
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 4:04pm Permalink
http://espn.go.com/blog/sweetspot/post/_/id/3...
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 4:10pm Permalink
thanks for the link.
Insanely early scoreboard watching
on Wed, 04/07/2010 - 4:11pm Permalink
Brewers win, Astros lose.
Giants are 3-0, MY PREDICTIONS CANNOT BE BEAT!!!
Time to Shoot Some Hot Dogs
on Wed, 04/07/2010 - 4:32pm Permalink
http://sports.yahoo.com/mlb/blog/big_league_s...
kind of catchy, eh?
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 4:32pm Permalink
Half of the Cub's cost is parking. ;-)
ESPN 1000 Jurko said today a buddy of his who is #2000 on Cubs' season tix was called by Cubs and offered season bleacher tickets. For $ 14k he would get two bleacher tickets and the topper, early entrance to the game. So he would get seats first before regular bleacher tix holder.
Didn't hear the rest of the program to see if it anyone else called to collaborate the story.
Samardzija sponsorship
on Wed, 04/07/2010 - 4:56pm Permalink
http://www.thecubreporter.com/2009/10/15/ange...
picked up by Deadspin and other affiliates now, but Tito found it back in October and the ensuing commentary by Samardzija's friend, "jakester".
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 5:38pm Permalink
I want some of that pot that Hollandsworth is smoking.
Dude looks perpetually baked.
Game Chat
on Wed, 04/07/2010 - 5:58pm Permalink
http://www.thecubreporter.com/chat
Game Chat Denial
on Wed, 04/07/2010 - 6:23pm Permalink
I enter my login name, it asks for my password, I enter it. (Correctly, even.) It asks me to enter my password, again. I enter it correctly, again. It asks me to enter my password, again. I go to register/change password, change my password, wait, then try to enter parachat. It asks me for my password, I enter it, and it asks me for my password again.
Boo.
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 6:24pm Permalink
Did anything change from Monday?
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 6:25pm Permalink
I changed my password from the default one. When I requested they re-send my password, just in case, the password they sent was exactly what it should have been, the changed one.... Kept entering it, nothing. Re-submitted it as my password, waited, entered it, nothing.
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 6:27pm Permalink
check your email in 2 minutes.
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 6:12pm Permalink
Not to quibble, but in the last decade 11/13 new ballparks built have been about the size of Wrigley and several are smaller. The trend is away from big parks. And when you consider that the Cubs also get a cut from the rooftops, the ticket increases are just ridiculous.
http://en.wikipedia.org/wiki/List_of_Major_Le...
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 6:34pm Permalink
skybox revenue and the sweetheart WGN TV/radio deal Tribco cut need to be considered...
Re: Wrigley Field: Less Affordable Than Ever
on Thu, 04/08/2010 - 9:53am Permalink
Navigator and I looked at this when the article originally came out. If memory servers, he wasn't using a weighted average.
So if there are 900 $20 tickets and 100 $100 tickets, the 'average ticket price' is $60 (instead of $28).
So you can't look at that number and say if the Cubs sell 3.2 million tickets they get $167.4 million in revenue.
I could be wrong, but that's what I concluded.
Re: Wrigley Field: Less Affordable Than Ever
on Thu, 04/08/2010 - 10:00am Permalink
I don't think Team Marketing Report is the same study as the earlier article which I believe was biz of baseball and Maury Brown although I could be wrong about that.
I just always assume that navigator is spinning the info somehow.
Re: Wrigley Field: Less Affordable Than Ever
on Thu, 04/08/2010 - 12:55pm Permalink
OK - the numbers look about the same, though, so I wonder if they're doing the same faulty logic - or if there are so many 'premiums' that the weighted average and stupid average are close.
I'd probably guess that these chaps bought the info from the other guy and added in their hot dog and pennant prices.
Something I'd love to see from Team Marketing Report is substantiation of the ridiculous claim that Cubs fans are no more caucasian than the average MLB team.
2010 Cubs Draft Preview
on Wed, 04/07/2010 - 7:31pm Permalink
http://mlbbonusbaby.com/2010/02/24/2010-draft...
May be 3/44, but an interesting analysis of Wilken's drafts. I'm so discouraged by the Bears that I have to get my draft fix somewhere other than the NFL
How to Blow it
on Wed, 04/07/2010 - 8:45pm Permalink
Haha!
What a team!
You go you Cubbies!
Way to blow a masterpiece by the best starting pitcher on the team.
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 8:54pm Permalink
Ted Lilly won't be back until June.
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 9:16pm Permalink
Ted Lilly is not pitching for them now.
Demp is the "Ace" at this moment.
Believe in the Demp.
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 9:19pm Permalink
Game 1: Can't pitch
Game 2: Can't hit.
Really looking forward to Game 3 -- should be a doozy for either fielding or baserunning.
It's like watching the 2008 playoffs, with the game order mixed up. Fun!
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 10:22pm Permalink
{insert angry comment here}
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 10:41pm Permalink
BOOOOOOOOOOOOOOOOO
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 10:47pm Permalink
DET & KC tied 1-1 in the 11th. In comes Farnsworth.
Me: "Hey it's the Farns"
My 3-year old daughter: "Farns?" She turns to look. "I don't like that Farns. I only like baseball."
My thoughts exactly. Farns gives of a run. Then my fantasy closer (Valverde) loses the game. Now, I don't like the Farns or baseball.
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 10:50pm Permalink
bwhahah
Re: Wrigley Field: Less Affordable Than Ever
on Thu, 04/08/2010 - 6:40am Permalink
My two year old son loves to watch baseball. Fortunately for him he doesn't yet understand the difference between the teams and what's going on and such. He just puts his arms up like the touchdown signal and screams "YYYEEESSSSSS!!!" whenever the batter makes contact. I wish I could watch Cubs games in this manner. Instead, I have to drink.
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 10:50pm Permalink
I am disappointed in the outcome, but at least Grabow did not walk anyone. Marshall looked solid. Need to escape Atlanta with one win. Look for Colvin in the lineup tomorrow.
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 10:59pm Permalink
Who sits?
Re: Wrigley Field: Less Affordable Than Ever
on Wed, 04/07/2010 - 11:04pm Permalink
Rhymes with 'soriano'.