Wrigley Field: Less Affordable Than Ever

According to a study by Team Marketing Report, the Cubs have the highest average ticket price in baseball just ahead of the Boston Red Sox ($52.56 vs $52.32) with the New York Yankees third at $51.83 and the White Sox fourth at $38.65 (I guess shirtless fan attack insurance is expensive). The average ticket price in baseball is $26.79. The Cubs are second in Fan Cost Index (the price of taking a family of four to a game) to the Red Sox ($329.74 vs. $334.71). The Cubs also raised ticket prices by 10.1%, the second highest increase in baseball behind the Twins and their new stadium. The bulk of that increase being due to the addition of 12 platinum games to their tier-pricing schedule. There is no economic crisis for Cubs fans apparently.

While this is unfortunate news for anyone trying to raise their kids as Cubs fans, I don't think it's a coincidence that Boston and the Cubs lead the pack. Two of the more popular teams that play in old stadiums with limited capacity and amenities. Say what you will about the Cubs whoring out Wrigley with things like the Toyota sign, but it's a drop in the bucket to what most stadiums do, especially with their fancy jumbotrons. The economic laws of supply and demand certainly contribute, the Cubs can charge so much because people will pay so much and the cycle continues. Nonetheless, when going to a baseball game takes as much planning and budgeting as a family vacation, it's a sad reality that kids will be limited to their exposure to Wrigley Field as they grow up. Of course, with the typical crowd that seems to now take in a Cubs game, that might not be so bad.

PS - Thanks to Rob Richardson in the comments for the link, but Rob Neyer has his take on this article and explains the Fan Cost Index which includes: 2 adult tickets, 2 kids tickets, 4 soft drinks, 2 beers, 4 hot dogs, 2 programs, Parking and 2 Adult-size caps. So yeah, that's an insanely bogus little metric they've invented.

- Wrigley Field rooftops have gone insanely upscale. The Ivy League Baseball club has converted an entire apartment to a 5-level skybox. (H/t to Hire Jim Essian).

- Boston Globe has put together a real neat interactive graph showing how teams have done in various categories over their history. For example, 78% of playoff teams have been above the league average in on-base percentage, but only 56% above the league average in stolen bases. They have 10 stat categories you can break down by each of the 30 teams as well as playoff teams and World Series winners. It would be nice if they had a sliding scale for years though as right now the average numbers it spits out are for all-time. Here are the Cubs numbers:

  • 58% of the time they've hit more Home Runs per game than the average (not sure if that's MLB or NL average, probably MLB which is another issue).
  • 39% of the time they've scored more Runs than the average
  • 37% of the time they've had a higher On-Base Percentage than the average
  • 41% of the time they've Stolen more Bases than the average
  • 45% of the time they've had a higher Defensive Efficiency than the average (much better the last decade though)
  • 63% of the time they've had a higher UZR than the average (since 2002)
  • 66% of the time they've Struck more batters out than the average (2003 seems to be missing oddly)
  • 57% of the time they've had a lower ERA than the average (quite good since 2001)
  • 59% of the time they've had a lower WHIP than the average
  • 77% of the time they've had a higher Payroll than the average (since 1988)

- Congrats to The View From the Bleachers on being selected as part of Rob Neyer's Sweet Spot Network.

- Lineup for the Cubs looks the same as yesterday with Ryan Dempster making the start. Jair Jurrkens (see what I did there?) goes for the Braves with the same lineup as Opening Day as well.

Comments

thanks for the link.

Brewers win, Astros lose.

Giants are 3-0, MY PREDICTIONS CANNOT BE BEAT!!!

Half of the Cub's cost is parking. ;-)

ESPN 1000 Jurko said today a buddy of his who is #2000 on Cubs' season tix was called by Cubs and offered season bleacher tickets. For $ 14k he would get two bleacher tickets and the topper, early entrance to the game. So he would get seats first before regular bleacher tix holder.

Didn't hear the rest of the program to see if it anyone else called to collaborate the story.

http://www.thecubreporter.com/2009/10/15/ange...

picked up by Deadspin and other affiliates now, but Tito found it back in October and the ensuing commentary by Samardzija's friend, "jakester".

I want some of that pot that Hollandsworth is smoking.

Dude looks perpetually baked.

I enter my login name, it asks for my password, I enter it. (Correctly, even.) It asks me to enter my password, again. I enter it correctly, again. It asks me to enter my password, again. I go to register/change password, change my password, wait, then try to enter parachat. It asks me for my password, I enter it, and it asks me for my password again.

Boo.

Did anything change from Monday?

I changed my password from the default one. When I requested they re-send my password, just in case, the password they sent was exactly what it should have been, the changed one.... Kept entering it, nothing. Re-submitted it as my password, waited, entered it, nothing.

check your email in 2 minutes.

Not to quibble, but in the last decade 11/13 new ballparks built have been about the size of Wrigley and several are smaller. The trend is away from big parks. And when you consider that the Cubs also get a cut from the rooftops, the ticket increases are just ridiculous.

http://en.wikipedia.org/wiki/List_of_Major_Le...

skybox revenue and the sweetheart WGN TV/radio deal Tribco cut need to be considered...

Navigator and I looked at this when the article originally came out. If memory servers, he wasn't using a weighted average.

So if there are 900 $20 tickets and 100 $100 tickets, the 'average ticket price' is $60 (instead of $28).

So you can't look at that number and say if the Cubs sell 3.2 million tickets they get $167.4 million in revenue.

I could be wrong, but that's what I concluded.

I don't think Team Marketing Report is the same study as the earlier article which I believe was biz of baseball and Maury Brown although I could be wrong about that.

I just always assume that navigator is spinning the info somehow.

OK - the numbers look about the same, though, so I wonder if they're doing the same faulty logic - or if there are so many 'premiums' that the weighted average and stupid average are close.

I'd probably guess that these chaps bought the info from the other guy and added in their hot dog and pennant prices.

Something I'd love to see from Team Marketing Report is substantiation of the ridiculous claim that Cubs fans are no more caucasian than the average MLB team.

http://mlbbonusbaby.com/2010/02/24/2010-draft...

May be 3/44, but an interesting analysis of Wilken's drafts. I'm so discouraged by the Bears that I have to get my draft fix somewhere other than the NFL

Haha!

What a team!

You go you Cubbies!

Way to blow a masterpiece by the best starting pitcher on the team.

Ted Lilly won't be back until June.

Ted Lilly is not pitching for them now.

Demp is the "Ace" at this moment.

Believe in the Demp.

Game 1: Can't pitch
Game 2: Can't hit.

Really looking forward to Game 3 -- should be a doozy for either fielding or baserunning.

It's like watching the 2008 playoffs, with the game order mixed up. Fun!

{insert angry comment here}

BOOOOOOOOOOOOOOOOO

DET & KC tied 1-1 in the 11th. In comes Farnsworth.

Me: "Hey it's the Farns"
My 3-year old daughter: "Farns?" She turns to look. "I don't like that Farns. I only like baseball."

My thoughts exactly. Farns gives of a run. Then my fantasy closer (Valverde) loses the game. Now, I don't like the Farns or baseball.

bwhahah

My two year old son loves to watch baseball. Fortunately for him he doesn't yet understand the difference between the teams and what's going on and such. He just puts his arms up like the touchdown signal and screams "YYYEEESSSSSS!!!" whenever the batter makes contact. I wish I could watch Cubs games in this manner. Instead, I have to drink.

I am disappointed in the outcome, but at least Grabow did not walk anyone. Marshall looked solid. Need to escape Atlanta with one win. Look for Colvin in the lineup tomorrow.

Who sits?

Rhymes with 'soriano'.

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  • Hmmm, my math might be fuzzy but if he retired 3 batters with 3 pitches, how did he get a 1/1 GO/AO ratio?

    bradsbeard 18 min 17 sec ago view
  • Pls DFA Peralta when Richard comes back. Richard 1 IP, O R, O ER, 0 BB, 2 Ks in first rehab appearance. We really need to trade for a LHRP.

    chitownmvp01 35 min 33 sec ago view
  • "The Boston Red Sox were banned from signing any international players for the next year and had five of their teenage prospects declared free agents on Friday after a Major League Baseball investigation showed they circumvented signing-bonus rules last year, a source familiar with the situation told Yahoo Sports."

    https://www.yahoo.com/sports/news/source-red-sox-b...

    Rob Richardson 4 hours 14 min ago view
  • The thing with Heyward is its not just free agency. He is way under performing his career #s. He's making the same % of contact but his soft contact is much higher and hard contact much lower than all his previous years so there is something very specifically going on this year causing the issues. Chances are he will eventually get back to his previous #s and it's better to get the slump now and get that hot run later but I wish I knew what is different about this year. He's either just not seeing the ball as well or a swing change is causing it.

    johann 4 hours 30 min ago view
  • Only 3 pitches for Leathersich. Not much of a rehab outing.

    Thanks for the reporting Phil.

    QuietMan 4 hours 42 min ago view
  • He's the nastiest pitcher I've seen in awhile. I'm gonna give them all a mulligan on this one.

    Coghlan's strike out was more disappointing. He was fighting off a lot of pitches and not swinging at crap, and on the last pitch, he swung at stuff he was laying off, and struck out.

    And Heyward, too. I don't blame Heyward - I blame free agency. I hate it. You almost never get a valid return on the investment.

    I look forward to the day when ball players own the teams. The current economics are not sustainable.

    Old and Blue 5 hours 43 min ago view
  • Oh, I'm sure you're right. He's not 27-27 in saves for nothing. But, man, I hope they learned last night that he didn't throw a single pitch in the zone to KB, Contreras or Baez, and they all just kept swinging.

    billybucks 7 hours 51 min ago view
  • Sounds like a much better game than last night's fiasco in Flushing.

    Old and Blue 8 hours 8 min ago view
  • I'm pretty sure it looks like a sweet pitch on the way in. How many sinkers like that are there at 98 mph? I agree that they should just do a Lackey and stand their with their bat on their shoulders until he throws a strike next time, but I can see how that's hard to do.

    The bullpen, on the other hand, is a mess, and Heyward is starting to piss me off.

    Old and Blue 8 hours 9 min ago view
  • I noticed that too. He's getting to everything, but when he gets right under it on a high flyball he looks uncomfortable

    cubbies.4ever 16 hours 42 min ago view
  • Did you expect anything different?

    billybucks 17 hours 13 min ago view
  • Wow, did they blow this game. Stupid plays by the kids in the 7th -- Almora throwing to 3rd instead of 2nd to keep the DP in order (when a DP probably wins the game) and Baez throwing to 3rd (to a backpedalling KB) instead of getting the easy 2nd out at first - cost them the game. Also, Contreras almost throws the ball into RF on a nonexistent pick-off play. And Maddon, for using Peralta in the first place. Did they do a bunch of shots in the dugout before the 7th? Unbelievably bad baseball. I thought Almora had a high baseball IQ?

    billybucks 17 hours 35 min ago view
  • men on 2nd/3rd, 0 out...and nothing.

    cubs lose :(

    crunch 18 hours 7 min ago view
  • UH OH! RALLY TIME!

    crunch 18 hours 17 min ago view
  • Getting tired of this Heywood weak sauce

    jacos 18 hours 28 min ago view
  • Yep, can't say I disagree with that. His first batter and resulting walk was just brutal. Reminded me of a bit of Jacque Jones spiking his throws into the ground from RF.

    Eric S 18 hours 37 min ago view