More Sponsorship News

Christian here (well, sort of -- more on that in a sec). I was supposed to wait until later this afternoon to announce this, but I had to jump the gun a bit and I hope the other writers don't mind. When the Motorola deal was announced, Rob hinted at other sponsorship deals, some of which have already been mentioned.

Take a second and check out the "Our Writers" page, and then come on back. I'll wait.

OK, are you back? A few weeks ago a major Chicago corporation approached me with an unusual offer, one that could change more than just the way the site runs. As you all know, there has been a lot of news recently about the possiblity of Sam Zell selling off naming rights to Wrigley Field. Lots of speculation has been bandied about concerning who might buy those rights, would whoever bought them keep the name of the park the same, etc. One of the possibilities that had been mentioned was the possibility that the Wrigley company would buy them and keep the name as it is.

As it turns out, that possibility was discussed at the highest levels of the Wrigley Company. Ultimately, though, they decided that they could not justify the cost to the corporation. The usual reasons were cited -- the impending downturn in the economy, off-shoring pressures, increasing raw materials costs, etc. However, the Wrigley Company wanted to make sure that their connection to the Cubs, which extends back nearly one hundred years, continued.

In early March I got an email from someone claiming to be an assistant to Wrigley Company CEO William Perez. She said that the company was interested in discussing sponsorship possibilities with The Cub Reporter Presented by Motorola. After a few emails back and forth to determine that she was in fact who she said she was, I emailed Rob G. Presented By Motorola to let him know about the contact. It was at that point that Rob let me know that of all the companies we had approached about possible sponsorship opportunities, Motorola was looking the most promising. What followed was a frenzied week of phone calls and emails between me, Rob, Cubnut Sponsored by "Nuts On Clark," and the various emissaries of Wrigley and Motorola (and a few others).

The final outcome was two-fold. First is the site-wide sponsorship from Motorola, the beginning stages of which you're seeing today. The second is a much bigger deal, at least to me personally:

I'm announcing today that, as a result of one of the most unique sponsorship deals in corporate history, I am officially changing my name from Christian Ruzich to Wrigley Field.

Yes, you read that right. I am actually on my way to a Pennsylvania courthouse later this afternoon to file the papers. I'll be going back through the site over the next few days and doing a global search & replace, and any posts or comments from this point on will be made under my new name (no middle name, by the way). In addition, instead of using the nickname "Ruz" (which no one ever pronounced right anyway), I'll be known as "Extra" (or, possibly "Big League Chew," I haven't decided yet).

By the way, this is one of those situations where it was a good thing my wife didn't take my name when we got married. She doesn't need to change her name at all, which she's happy about. She's also happy about the lifetime supply of Wrigley's products which will be heading our way. Personally, I'm happiest about the season tickets to my namesake stadium and the free airfare from Harrisburg to Chicago whenever I want to go see a game, though the money is nice too.

This deal allows the Wrigley Company to remain associated with the Cubs without paying what surely would have been an exorbitant naming rights fee. It also moves them into the 21st century and establishes themselves as one of the most forward-looking corporations in America. Seriously, how many companies have made a deal anything like this? Other than that online casino that pays boxers and streakers, I can't think of one.

On a day to day basis, not much is going to change. It certainly won't cause much of a Hubbabubba around the site.  I'll be posting a bit more (I'll probably Doublemint my output), and I'm only contractually obligated to mention the company once per post or comment, which means I have plenty of Freedent to post what and how I want. I certainly won't let the sponsorship deal Eclipse my desire to tell it like it is.

Anyway, that's my big news. Now, if you'll excuse me there's a box of Altoids with my name on it (literally -- look for the Cub Reporter Presented By Motorola branded Altoids to go on sale in Chicago in mid-May).

Tags: 

Comments

ha

lol. Sorry but the Motorola thing was more believable.

I thought you changed your name to Heinne Massmann?

Dr. Aaron B presented by Sudafed,Red Phosphorus and hamilton flask beakers

What the fuck?

So this WAS a joke, and nobody told me?

I can't figure out which is worse - selling out to motorola, or pretending that you've sold out to motorola in order to do a lame April Fool's joke that amounts to just flat-out lying.

No creativity involved in it. Pass. Welcome back ruz. Now go away again.

You don't think it was even a little bit funny? I have to admit, I thought it was real until I read crunches comment:

:)

And I was like... what's that mean? Then it clicked.

You thought it was real? WOW!! I think I got a Honus Wagner card around here to sell you if you are interested.

How much? What year?

T206 Honus Wagner. I will sell it to you for $1,000 and a lifetime supply of Motorola phones. Maybe you know someone that can get you a deal on those phones.

Who's Honus Wagner? Any relation to Heine Masseman?

Because I can't figure out if the Motorola part is true and the
Wrigley Field part is a joke, or if they're both serious, or if they're
both jokes.  I deleted all the emails because cripes, I get so
many worthless emails from them to begin with, and then I'm blamed when
I don't know what's going on?

If it's legit, it's tacky.  If
it's a joke, it's derivative - it's dependent upon riffing upon a joke
that's already been done, with a healthy mix of flat out lying like
"this is no joke..."

 Sorry to be such a turd in the punchbowl with what is either a great marketing coup, or an idiotic joke.... 

 

 I'm out of here...  Take care

this message sponsored by GM.

got a quirky transmission? drop by your local GM dealership for a free diagnostic check from a certified GM mechanic using quality GM parts.

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If it were obvious, then it wouldn't be a good April Fool's prank. I respectfully suggest maybe taking a deep breath or two. :(

I love you, Trans. <3

Ok taken in the context of love between two men, that heart is starting to look like something else...

lol!

Heart? What heart?

The first time I ever saw <3, I did in fact think that it was a stubby little erect penis.

 

Speaking of, where did all those vaunted TCR bloggers go off to?   

why dont you call them on their new phones?

aaaaarrrrrrrrrrrrrrrrrrrrrrgggggggggghhhhhhhhhh

I don't think Trans can call cos he apparently didn't get one.

Trans...Apple didn't give us iPhones but...Apparently they have a copy of Guitar Hero for the Mac waiting for you at the nearest Apple store.

AAAAAAAAAAAAAAAAAAAA

 

 

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er, excuse me, I meant, "where did all of those vaunted TCR bloggers
presented by Curt Schilling:  for when you need a Great Big
Schill...."

You aren't serious are you?

I thought that Motorola logo looked scanned-in.

"CHICAGO (AP) - Nothing obstructed the view of Wrigley Field on Monday from a pair of rooftop clubs whose owner has refused to share 17 percent of his profits with the team.

But if Tom Gramatis hasn't paid up by the time the Cubs return home April 15, team officials said obstructions will be installed."

These idiot rooftop owners. They got a great thing going, stealing the Cubs product. You would think they would at least give in slightly to keep their business alive. Oh well, tough to feel bad for them. I have been up to a roof top to watch a game once and I would never go back. It is a horrible view and you can't tell what is going on. Not a good experience for someone who wants to watch a ballgame.

Got to say I agree. Sucks that Wrigley will have an 'obstruction' though. Can't be pretty, I imagine.

It would be pretty if it were a billboard of Mark Kotsay's wife. Gotta say, though, that would be kind of awkward when the Braves come to town.

Maybe they could put up a billboard of half-filled rooftop seats on the Wrigley Field side and a billboard of the Cub's making a boneheaded base running play on the other side and no one would notice.

So I guess you wouldn't be interested in my Rooftop season tickets?

All they have to do is but up a mesh green material alon the fence.

Do a salute to past Cub players like Dodgers did with their wall.

You don't go to the roof tops to watch a game, its a party.

I believe the owners have to pay 18% of their profit to Trib.

Not a bad deal.

I still can't tell if Trans is really pissed or not.

the mood ring sponsorship from Spenser's Gifts hasn't come in yet.

Trans is ALWAYS pissed.

This has turned from a joke on TCR readers into a joke on Trans... :(

Let's not burn bridges guys - we don't want a jism.

major LOL at jism, but in all seriousness (and I mean it, unlike Rob's
"This is no joke" line), this is just about enough for me.  For as
nice as all the readers have treated me, I'm not sure how much more of
these antics I can take.  If nothing else, BCB runs a tight ship,
and Al's been very flattering in recruiting me.

And there it is!

I am hitching my wagon to Trans and I am headed over to BCB too. I love that place.

Thanks, buddy!

That would make me sad...

This is ridiculous I don't believe a word of it

Oh yeah...and didn't the baseball season start or something?

Since the Cubs get 17% of rooftop sales, how come the people up there don't count in the official attendance figures?

2008 TCR Christmas list

1. Joke book

*golf clap*

Maybe they count 17% of them?

I did it all for TRANS, I am no longer Tom_C. AAMCO has ponied up.

ibid.

I read today at BCB that Brian Roberts is indeed comiong and that final details are being worked out.

The E-Man Sponored By Manny's Deli
"Feed Your Belly at Manny's Deli" Our corned beef is always hand-sliced!

Ah but don't forget that every day of the year at BCB is April Fool's!

This is all very wacky.

Tito's comments brought to you by Dr. Tongue's 3-D House of Stewardesses

"The first time I ever saw <3, I did in fact think that it was a stubby little erect penis."

8=============D

Very Long Penis brought to you by Reverse Chalupa Factory: get your own testicle fondling machine for just 19.95 plus s&h.

so where is the ted lilly fan club with there prediction for tomorrow.

Recent comments

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