According to a study by Team Marketing Report, the Cubs have the highest average ticket price in baseball just ahead of the Boston Red Sox ($52.56 vs $52.32) with the New York Yankees third at $51.83 and the White Sox fourth at $38.65 (I guess shirtless fan attack insurance is expensive). The average ticket price in baseball is $26.79. The Cubs are second in Fan Cost Index (the price of taking a family of four to a game) to the Red Sox ($329.74 vs. $334.71). The Cubs also raised ticket prices by 10.1%, the second highest increase in baseball behind the Twins and their new stadium. The bulk of that increase being due to the addition of 12 platinum games to their tier-pricing schedule. There is no economic crisis for Cubs fans apparently.
While this is unfortunate news for anyone trying to raise their kids as Cubs fans, I don't think it's a coincidence that Boston and the Cubs lead the pack. Two of the more popular teams that play in old stadiums with limited capacity and amenities. Say what you will about the Cubs whoring out Wrigley with things like the Toyota sign, but it's a drop in the bucket to what most stadiums do, especially with their fancy jumbotrons. The economic laws of supply and demand certainly contribute, the Cubs can charge so much because people will pay so much and the cycle continues. Nonetheless, when going to a baseball game takes as much planning and budgeting as a family vacation, it's a sad reality that kids will be limited to their exposure to Wrigley Field as they grow up. Of course, with the typical crowd that seems to now take in a Cubs game, that might not be so bad.
PS - Thanks to Rob Richardson in the comments for the link, but Rob Neyer has his take on this article and explains the Fan Cost Index which includes: 2 adult tickets, 2 kids tickets, 4 soft drinks, 2 beers, 4 hot dogs, 2 programs, Parking and 2 Adult-size caps. So yeah, that's an insanely bogus little metric they've invented.
It seems appropriate that Rob G. would ask me to guest post for him in his absence about improvements to the ballpark. If you have read anything of mine at Tales from Aisle 424, you know I am a season ticket holder there since the 1998 season, so I tend to mention the ballpark, its facilities, and the Cubs' staff more than most Cubs blogs.
This year, there is quite a bit of change happening in the old ballpark.
Apparently Fenway Park is a big part of Wrigley Field's Upgrade Template for Tom Ricketts.
Cubs management over the past few years has held several luncheon meetings for season ticket holders where they provide a forum for suggestions to improve the ballpark experience. I finally had my chance last Thursday to attend one of these sessions.
Wrigley Field on this warm September non-game day had it's usual majestic feel but without the game day buzz, one senses the serenity that is baseball's crown jewel at rest. The streets surrounding the ballpark maintain their working day activities, construction site sidewalk hazards, beer trucks unloading their wares, but open parking spots on Addison seemed out of place.
"...Elton John's going to help us win some ballgames."
So says Crane Kenney in explaining how the extra revenue the Cubs will realize from three Wrigley Field concerts this summer, including the Elton John/Billy Joel event in late July, will translate into additional payroll flexibility.
More from Kenney:
"The CBOE [seat] auction last year paid for Rich Harden. The 'Road to Wrigley' game sponsored our Asian scouting operation. That's the way, from the business end, we look at these things. All
these elements really help our business move forward. My view is if
you're a Cub fan, you should enjoy the concerts whether you're an Elton
John fan or not."
TCR reader Jacos survived the cold and wind and a close encounter with Ronnie Woo-Woo to return with some nice shots from the Blackhawks/Red Wings game (including a shocking image of Red Wing players having to pass through a cloud of poison gas on their way to the rink--an allowable "home ice advantage" under NHL rules). Enjoy.
A funny thing happened on the way to the NHL Winter Classic:
The Blackhawks got good. Very good.
As a result, the spectacle that John McDonough begged his league to bring to Wrigley to help him reanimate a recently dead franchise has turned into something else:
A signficant matchup between the Detroit Red Wings, the defending Stanley Cup champions, and the Blackhawks, the Wings' closest divisional pursuers, one of the league's youngest, highest scoring, and most dynamic clubs.
In case you have been too busy following the Cubs' off-season exploits to pay attention to the Blackhawks--or, more likely, if you have never paid attention to the Hawks--here is a Cubs baseball/Blackhawks hockey translator just for you.
On the other hand, Pries won his first start for Iowa, only giving up two HRs in the process. This trade has got some legs yet!
KB now with 0 RBI in his last 10 games and 1 in his last 15, despite having 19 hits in his last 15 games and raising his batting average from .278 to .286 over that span.
Maybe have Zobrist hit 2 and KB hit 4?
Also -- no HR in the last 15 games -- time for a bunch. Starting tomorrow.
Down a run. Fowler on first. Nobody out. KB singles to left, Fowler makes it to third, perfect throw from Cabrera nails KB trying to stretch for 2nd.
So, instead of 1st & 3rd and no out, you have 3rd with one out. It was a perfect throw, but why take the chance with 3-4-5 hitters coming up?
Must be a Cub thing - our lefties can;t get lefties out.
Splitting hairs, but Jake's pitch was poor execution, while KB's play was a poor decision (and the 2nd time he got thrown out trying to stretch in the game). Poor execution happens. Poor decisions are preventable. Speaking of poor decisions -- Baez's steal of 3rd made absolutely no sense.
Didn't Jake cost them the game with a pitch to Frazier?
Missed the play w/Bryant. What happened?
Not a good decision by Bryant in the 9th. That may have cost them the game.
Can we un-do the Montgomery deal? Please?
THAT WAS TURRIBLE.
Who is this Arrieta guy? Can I get the old one back please?
Well, this is, once again, the whole season for the Sox.
...and the Bryant RBI jinx continues in the 3rd....crap.
bryant's in the dugout filling a police report BECAUSE HE JUST GOT ROBBED.
chapman showing up and available tomorrow night.
i'm sure he'll be a bit hit. hope he doesn't choke. dude has a rifle for an arm. he'll add a bit of punch to the bullpen.
the 'crosstown classic' sure has lost it's magic with interleague. the excitement level is barely noticable...maybe it's a bit more hype in the city, itself.