Check out that headline...thanks to the hard work of Cubnut, we've struck a sponsorship deal with Motorola. As far as we know, it's the first of its kind. We actually need to still cross a few T's and dot a few I's on the final deal, but we felt the off-day was the perfect time to make the announcement. We realize the whole thing is a little unorthodox and some folks will call us sellouts. That's fine, we'll accept the criticism knowing that this will be better for the site in the long run.
The deal is pretty simple, in exchange to referring to ourselves as "The Cub Reporter Presented by Motorola®" or "TCR Presented by Motorola®", Motorola backs up the Brink truck and gives us a bunch of cash to run the site. And of course, like any sponsorship deal, Motorola gets their name and logo plastered on the site.
The benefits are obvious, the site keeps going and we'll be able to make improvements and additions without having to run a canned food drive every time. Plus, it's rather obvious that the marriage of cellphones and the Internet are one of the big waves of the future. And although those details haven't been worked out quite yet, we've had already discussions with Motorola in helping create a full-functioned mobile version of the site.
The rest should be business as usual although we are in talks with a few other companies to sponsor individual sections of the site. Much like this Wrigley Field renaming chaos, we're not naive enough to think that everyone will jump on board and start referring to us by our proper name right away.. We understand it'll take some time to get use to it. So, to speed things along, we're imposing a $1 fine on anyone who calls us just "TCR" or "The Cub Reporter" without mentioning Motorola.
Okay...that last part was a joke...but we think the Rays are onto something.
So welcome to The New Cub Reporter presented by Motorola®! We're confident that in the end this will make us the biggest and best Cubs blog out there. I've got contest updates for later this afternoon as well.