"...Elton John's going to help us win some ballgames."
So says Crane Kenney in explaining how the extra revenue the Cubs will realize from three Wrigley Field concerts this summer, including the Elton John/Billy Joel event in late July, will translate into additional payroll flexibility.
More from Kenney:
"The CBOE [seat] auction last year paid for Rich Harden. The 'Road to Wrigley' game sponsored our Asian scouting operation. That's the way, from the business end, we look at these things. All
these elements really help our business move forward. My view is if
you're a Cub fan, you should enjoy the concerts whether you're an Elton
John fan or not."