According to a study by Team Marketing Report, the Cubs have the highest average ticket price in baseball just ahead of the Boston Red Sox ($52.56 vs $52.32) with the New York Yankees third at $51.83 and the White Sox fourth at $38.65 (I guess shirtless fan attack insurance is expensive). The average ticket price in baseball is $26.79. The Cubs are second in Fan Cost Index (the price of taking a family of four to a game) to the Red Sox ($329.74 vs. $334.71). The Cubs also raised ticket prices by 10.1%, the second highest increase in baseball behind the Twins and their new stadium. The bulk of that increase being due to the addition of 12 platinum games to their tier-pricing schedule. There is no economic crisis for Cubs fans apparently.
While this is unfortunate news for anyone trying to raise their kids as Cubs fans, I don't think it's a coincidence that Boston and the Cubs lead the pack. Two of the more popular teams that play in old stadiums with limited capacity and amenities. Say what you will about the Cubs whoring out Wrigley with things like the Toyota sign, but it's a drop in the bucket to what most stadiums do, especially with their fancy jumbotrons. The economic laws of supply and demand certainly contribute, the Cubs can charge so much because people will pay so much and the cycle continues. Nonetheless, when going to a baseball game takes as much planning and budgeting as a family vacation, it's a sad reality that kids will be limited to their exposure to Wrigley Field as they grow up. Of course, with the typical crowd that seems to now take in a Cubs game, that might not be so bad.
PS - Thanks to Rob Richardson in the comments for the link, but Rob Neyer has his take on this article and explains the Fan Cost Index which includes: 2 adult tickets, 2 kids tickets, 4 soft drinks, 2 beers, 4 hot dogs, 2 programs, Parking and 2 Adult-size caps. So yeah, that's an insanely bogus little metric they've invented.
It seems appropriate that Rob G. would ask me to guest post for him in his absence about improvements to the ballpark. If you have read anything of mine at Tales from Aisle 424, you know I am a season ticket holder there since the 1998 season, so I tend to mention the ballpark, its facilities, and the Cubs' staff more than most Cubs blogs.
This year, there is quite a bit of change happening in the old ballpark.
Apparently Fenway Park is a big part of Wrigley Field's Upgrade Template for Tom Ricketts.
Cubs management over the past few years has held several luncheon meetings for season ticket holders where they provide a forum for suggestions to improve the ballpark experience. I finally had my chance last Thursday to attend one of these sessions.
Wrigley Field on this warm September non-game day had it's usual majestic feel but without the game day buzz, one senses the serenity that is baseball's crown jewel at rest. The streets surrounding the ballpark maintain their working day activities, construction site sidewalk hazards, beer trucks unloading their wares, but open parking spots on Addison seemed out of place.
"...Elton John's going to help us win some ballgames."
So says Crane Kenney in explaining how the extra revenue the Cubs will realize from three Wrigley Field concerts this summer, including the Elton John/Billy Joel event in late July, will translate into additional payroll flexibility.
More from Kenney:
"The CBOE [seat] auction last year paid for Rich Harden. The 'Road to Wrigley' game sponsored our Asian scouting operation. That's the way, from the business end, we look at these things. All
these elements really help our business move forward. My view is if
you're a Cub fan, you should enjoy the concerts whether you're an Elton
John fan or not."
TCR reader Jacos survived the cold and wind and a close encounter with Ronnie Woo-Woo to return with some nice shots from the Blackhawks/Red Wings game (including a shocking image of Red Wing players having to pass through a cloud of poison gas on their way to the rink--an allowable "home ice advantage" under NHL rules). Enjoy.
A funny thing happened on the way to the NHL Winter Classic:
The Blackhawks got good. Very good.
As a result, the spectacle that John McDonough begged his league to bring to Wrigley to help him reanimate a recently dead franchise has turned into something else:
A signficant matchup between the Detroit Red Wings, the defending Stanley Cup champions, and the Blackhawks, the Wings' closest divisional pursuers, one of the league's youngest, highest scoring, and most dynamic clubs.
In case you have been too busy following the Cubs' off-season exploits to pay attention to the Blackhawks--or, more likely, if you have never paid attention to the Hawks--here is a Cubs baseball/Blackhawks hockey translator just for you.